Our core values and beliefs
If we commit to doing something, we do it. We make agreements with care and we tell the truth.
Ninety percent of the companies listed on the Fortune 500 at its inception are gone. The implication? All business must evolve to thrive. Our employees are vital to that innovation.
employees to innovate.
Quality is scaleable. Our clients deserve high-quality thinking and output and our business is designed to deliver.
One school of business teaches you get what you negotiate. We believe the best business is built on a fair exchange of value. This is the only way for both parties to win.
advantage of others.
Whether items or ideas, we do not tolerate theft in any form.
Every day in our company there are heroic efforts and brilliance. We aspire to see them and recognize the contribution of each team member. This, to us, is what makes business so much fun.
Thankfulness is like water and sunshine on your garden: they are essential to growth. Response Mine Digital wouldn’t be in its third decade if not for the trust and confidence of our clients and employees. We are extremely grateful.
Founder and CEO
When Ken left Georgia Tech and started to work in real estate, he knocked on hundreds of doors every week and quickly became the youngest board-certified, multi-million-dollar producer at age 24. More importantly, behind one of those doors was an ad agency owner who recruited Ken into advertising and eventually provided backing when he founded Response Mine Interactive in 2001. He’s bas been innovating ever since.
Best advice he’s heard: “What you think is happening, is actually a small part of a larger system.”
What inspires him: Discovering new leverage points that enable Response Mine to grow our company while helping our clients grow theirs.
His most valuable skill: Using an analytical approach to solve any challenge or problem.
SVP, Head of Response Mine Digital
Now in her second decade as a marketing executive after an award-winning career in journalism, Virginia has a track record as a leader and strategist who is laser-focused on delivery and growth. She’s driven by an innate curiosity – she always wants to know how things work – and the satisfaction that comes from constructing a strategy to solve any challenge.
Best advice she’s heard: “Bring the weather.” If you set the example every day with a great attitude and positive outlook, Virginia believes, your team will respond in kind.
What inspires her: Constructing a strategy to solve a challenge.
Her most valuable skill: Curiosity. Virginia always wants to know why and how things work. She is a consummate student of life and a big DIYer.
VP, Client Strategy & Media
Over the past 24 years, Kim has built a reputation as a marketing leader with a unique background in both corporate and advertising environments. She is proud to be known as a leader who fosters collaboration and teamwork, and as a trusted colleague who is respected for her integrity and optimism.
Best advice she’s heard: “If you are not getting constructive feedback, then you aren’t growing. You can learn something from everyone.”
What inspires her: Working as a team and supporting each other on both good days and tough days. “What we accomplish and learn together makes us even more amazing. ”
Her most valuable skill: Building strong relationships with clients, who see us not as a vendor but as a trusted partner who is committed to helping them succeed.
VP, Data & Analytics
Igor, a native of St. Petersburg, Russia who has lived in Atlanta for 30+ years, began his marketing career at Response Mine in 2005 as a search manager. He left us – earning an undergraduate degree in Economics and a Juris Doctorate degree – and now he’s back as a well-rounded, seasoned marketing leader.
Best advice he’s heard: “Don’t let complexity overwhelm you. The journey of a thousand miles begins with a single step – find a starting place and get going.”
What inspires him: Helping marketers solve complex problems by leveraging data-centered solutions. Working smarter, not harder.
His most valuable skill: The ability to understand, breakdown and organize complicated environments/relationships/phenomena into digestible and meaningful components.
Mark has been in accounting for more than 20 years, including 15 with a digital marketing agency. He became an accountant after working as an auditor, a tax professional and a manual laborer. He like accounting best because of the inspiration he draws draws from making things more efficient, timely and accurate, with less effort.
Best advice he’s heard: “Get comfortable with your discomfort.” It comes from the yoga teachings Mark embraces and is best summarized, he says, by the word “surrender.”
What inspires him: Fixing systems and making things more efficient, timely and accurate with less effort.
His most valuable skill: To be diplomatically honest.