Response Mine Digital has been at the forefront of digital marketing for 20 years – and we’ve produced many successful outcomes for our clients along the way. From improved ROAS to increased website traffic, we deliver on the KPIs that matter most to you.
Bulking Up Conversion Rates
Online nutritional supplements retailer partners with Response Mine Digital to kick-start stagnant growth.
The Challenge
An online retailer of nutritional supplements dedicated to helping their customers build strength, health, and happiness found themselves facing stagnant growth. They needed a more effective way to connect with their target audience, so they turned to Response Mine Digital to transform their digital marketing efforts and drive more sales in the highly competitive health and wellness space.
Our Solution
Response Mine Digital implemented a comprehensive RFM (Recency, Frequency, Monetary) segmentation strategy to help the company identify their highest-value customers. RFM analysis is a proven technique that segments customers based on their purchase behavior, empowering organizations to better understand their customer base and more effectively prioritize their marketing efforts targeting the most valuable customers. Response Mine Digital replicated attributes from their top audience to create lookalike audiences for more effective prospecting on Google Search and Facebook.
The Results
In Google Ads, the RFM audience experienced a 150% higher conversion rate compared to the rest of the account. On Facebook, the lookalike audience had a 5.6% conversion rate, which was notably higher than the 4.7% cumulative conversion rate of other prospecting lists. This indicated that the RFM lookalike audience was highly effective in driving new customer acquisition.
150
%Higher conversion rate
Revamping Shopping Feed Strategy
A national workwear retailer turns to Response Mine Digital to boost sales in a highly competitive segment that was underperforming.
The Challenge
A well-known and established workwear apparel retailer was faced with sagging sales in one of their most critical segments, heavy coats and parkas. While the company’s light weight jackets and other apparel performed well, they were unable to pinpoint why their heavier coats and parkas weren’t getting nearly as much traffic or revenue, so they came to Response Mine Digital for answers.
Our Solution
Response Mine Digital restructured the company’s Product Ad Listing (PLA) strategy by onboarding a new shopping feed partner, Feedonomics, and breaking out the company’s feed into separate campaigns for jackets and heavy coast/parkas. The new approach not only helped the company optimize product titles so items appeared more unique and more items were displayed on the SERP results, the plan also included other enhancements, such as:
- – Color and size information was added to titles to better qualify customers from their initial click.
- – More accurate descriptions added value and unique selling propositions of each product more clearly.
- – Key product type information helped better match each product to searchers increasing the likelihood of a likely purchases.
The Results
Revenue in the coats/parkas category grew 82% year over year. The company was so pleased that they recruited Response Mine Digital to produce a full-wrap projection report that illustrated how the shopping feed revamp would impact the business’ overall performance throughout the year.
82
%Increase in revenue
Busting the eCommerce Trend
Furniture retailer turns to Response Mine Digital to develop targeted campaign and generate more foot traffic, more sales.
The Challenge
Despite continued efforts to embrace ecommerce and promote more online shopping, a leading nationwide furniture retailer still drew more than 90% of its furniture sales from in-store purchases. Together, we decided to buck the trend of online shopping and go with what worked – so we developed a strategy to deliver more foot traffic.
Our Solution
We aligned our programmatic display to audiences most likely to visit in store; launched campaigns with store traffic as a main KPI; and defined what creative, times of day and locations were most likely to drive in-store traffic.
The Results
Over four months, in-store sales increased dramatically, ROAS was up 812% year-over-year, store traffic was up 3% and sales were up 7%.
812
%Increase in ROAS
Energizing Revenue
An online textiles retailer turns to Response Mine Digital to attain its lofty revenue goals.
The Challenge
When an ambitious online retailer of designer fabrics and wallpaper set an aggressive revenue growth goal for itself, they knew that a machine learning strategy would be critical to helping them reach their lofty revenue goals most efficiently.
Our Solution
Response Mine Digital implemented Kenshoo’s beta integration with Google Smart Bidding. After switching on Target CPA in Google and Budget Navigator in Kenshoo, the company began driving more revenue, more efficiently at scale.
The Results
The company experienced a revenue increase of 152% year over year and they saved significant time on managing their bids and budgets so they could dedicate more time on strategic optimization.
152
%Increase in revenue
Revving Up Opt-in Rates
An online travel discounting company enlists Response Mine Digital to encourage more users to subscribe despite its struggling double opt-in strategy.
The Challenge
A well-known travel discounting company was sending its 14M subscriber base a “Top 20” newsletter, which included the definitive list of best travel promotions. However, after implementing a feature that required a two-step opt-in process, it ultimately led to a decrease in conversion rates and acquisitions. The company needed to turn this trend around, and fast.
Our Solution
Response Mine Digital implemented a creative optimization and keyword scoring strategy, along with multiple landing page tests for specific selected campaigns. And, after creating ad groups focused on each deal in the company’s weekly newsletter list, they experienced XYZ.
The Results
Moving to a “retail” focused creative strategy and dynamic landing pages drastically improved the company’s results, with Q4 non-brand acquisitions increasing by more than 2,000% year-over-year.
2,000
%Increase in non-brand acquisitions
Boosting Conversion Rates and Lowering Expenses
How a personal finance company dialed-in demographics to increase conversion rates while lowering its overall cost-to-acquire with the help of Response Mine Digital.
The Challenge
A personal finance company was struggling to acquire new members for its debt management program at an acceptable cost per acquisition. The company knew that something wasn’t working. They understood the critical importance that user experience played in acquiring new members, but when it came to tracking and measuring, they simply didn’t know where to start.
Our Solution
Response Mine Digital focused on audience demographics, including age, gender, income and debt. After analyzing the local demand for the company’s services, competitors’ sales and search volume for non-brand terms, the company was effectively zero-in on their highest value prospects to attract more qualified leads to their value-added debt management program.
The Results
Response Mine Digital significantly lowered the company’s cost-to-acquire new members by 67% and increased their overall conversion rate by 60%. And, just over six months, the cost per join dropped dramatically.
67
%Decrease in cost per acquisition
Supercharging Organic Traffic
The world’s largest supplier of recycled pallets and containers turns to Response Mine Digital transform their paid search and SEO programs.
The Challenge
One of the world’s biggest suppliers of recycled pallets, crates, and containers serving industrial and retail supply chains, was ready to drive more organic traffic to their site. But, when it came to their paid search and SEO strategies, they knew they needed an expert if they were going to succeed.
Our Solution
Response Mine Digital launched a comprehensive plan to fine-tune and energize both programs to garner better outcomes. After auditing, verifying and updating more than 50 Google My Business Locations and updating meta data to target top 100 keywords; the company was finally able to put more emphasis on offsite efforts and link acquisition; and completed a comprehensive onsite technical audit.
The Results
Organic traffic hit a record high (up 43% YoY); inquiries rose by more than 1,000%, ranked non-brand keywords increased almost 10-fold, and unique URL rankings rose 67%.
43
%Increase in organic traffic
Harnessing the Power of Content
A medical facility chain company turns to Response Mine Digital to revamp their website and social media strategy to drive a huge increase in traffic.
The Challenge
After a chain of specialized medical facilities built a strong reputation for helping qualified patients find the best care, the company knew they needed to amplify their social media strategy to compete with major healthcare brands. They needed a partner with a proven track record of managing the interdependencies of complex social media campaigns to successfully cut through the digital noise.
Our Solution
Response Mine Digital implemented an integrated, end-to-end SEO, content marketing, and social media strategy, which included a new blog space, a significantly more active social media presence, more than 50 new optimized web pages, and more than 80 new local pages.
The Results
Traffic to the blog increased dramatically, gaining 40,000 impressions a month and 1,000 additional readers. With new pages optimized for SEO targeting, organic traffic grew by more than 100 percent.
40,000
More impressions per month
Heightening Awareness and Response
How a regional medical center significantly increased engagement and direct response through targeted campaigns with the help of Response Mine Digital.
The Challenge
A regional medical center was challenged with attracting many patients who lacked transportation to their facility. They created a dynamic telehealth app to provide these patients with easier access to their facility, but they needed a partner to lead a campaign that would not only boost awareness, but also drive downloads and virtual doctor visits.
Our Solution
Response Mine Digital implemented Universal App Campaigns via Google Ads to promote installations of the facilities telehealth app. Once install/first open volume increased, Response Mine Digital then launched a series of campaigns targeted on the lowest funnel in-app actions that met the daily minimum for conversions.
The Results
The campaigns drove higher volume and better direct response results. The final numbers: 1,700 downloads, 1,200 app enrollments, and more than 300 doctor visits, all at lower costs.
1,700
New app downloads
Overhauling Landing Pages Performance
A medical center network turns to Response Mine Digital to rehabilitate their landing pages by implementing a more engaging user experience.
The Challenge
A network of 200 medical centers across 30 markets was experiencing poor performance from its paid search program. They were constrained by limited budget, low-quality landing pages, and a lack of tracking data.
Our Solution
Response Mine Digital created new landing pages that significantly improved the customer experience and PPC account efficiencies. After establishing vital landing metrics (engagement and specific pages) and implementing a proper tracking strategy, the company was able to better visualize their sales funnel. For PPC campaigns, Response Mine Digital then strategized based on seasonality and health trends and adjusted in real-time as needed.
The Results
Typical results in network cities saw MoM increases of impressions (47%) and clicks (33%). Investment increased by 43% and CPCs increased by 8%.
33
%Increase in clicks
Creating Content that Connects
How a fitness company increased brand awareness and drove more traffic by partnering with Response Mine Digital to cut through the online clutter.
The Challenge
A fitness company had a simple goal: To increase brand awareness and drive more traffic to their website. While the company recognized the challenge of cutting through all the marketing noise online to grab prospects limited attention span, they needed help with implementing a strategy for success.
Our Solution
Response Mine Digital created a New Year’s resolution campaign, which included blog posts that explained the benefits of company’s services and products, including a heart rate monitor that helps athletes train smarter.
The Results
The top three posts all drew more than 100,000 readers. Potential customers engaged in social media conversations about the product, which is a signal of intent.