Incrementality Decisioning
Optimize spend and targeting like never before.
A unified view of performance across every channel equips your team with the insight to make intelligent decisions that result in more effective marketing tactics and better overall results.
Each channel across your go-to-market strategy presents
a multitude of decisioning challenges.
- If I increase budget by 20%, what return can I expect?
- How should I balance my spend between Brand and Non-Brand?
- Where can I cut budget that will have the least impact on overall revenue?
- I have more budget to spend. Where will I get the best return?
- How can I know if I'm under-funding a channel?
Get 360° visibility across every marketing channel.
Our proprietary Incrementality Decision Model allows you to double-click on specific marketing channels or tactics so you always have the accurate information you need to make the right decisions – in as little as a few hours.
Stop agonizing over where and when to shift your marketing dollars with a reliable data analysis process that empowers you to make every decision quickly and with confidence.
- See a diminishing returns curve across a single channel or multiple aggregated channels.
- See how efficiency ratios (ROAS, CPC, etc.) and volume metrics (revenue, conversions, etc.) change within a particular channel when funding changes.
- Identify and define optimal funding for desired outcomes across each channel.
Data-Driven Decisioning
Make cross-channel budget allocations with confidence.
You need to attract more leads through the funnel, but you only have so much budget. From paid search to Pinterest, it doesn’t require a guessing game to determine the right allocation to ensure the best return.
See all your channels through a single pane of glass.
Our proprietary Data Driven Decision Model creates layers of data pulled from multiple Incrementality Decision Models for a comprehensive look at all your channels and tactics.
Drilling down to identify optimal combinations of cross-channel tactics and budget allocation to ensure the best possible bottom-line outcomes just got much easier.
Stop worrying about losing out on performance and profits with a unified view of all your channels so you can easily compare and measure them against each other, including:
- Multiple Incrementality Decision Models stacked virtually one on top of another to show you the full spectrum of marketing opportunities.
- A proprietary algorithmic solver that picks the most optimal incrementalities to determine the most efficient combination.
- Easily dial tactics up or down based on one or more of your key objectives to instantly see the impact on impressions, clicks, leads, ROAS or revenue.