Are you getting your share of online revenue?
Ecommerce is approaching $1 trillion in annual sales
Every retail business wants a piece of that pie
But it’s harder than ever to cut through the noise
You can compete for those dollars – and win.
Don’t be mystified by the inner workings of digital marketing. You can rely on our advanced methodologies and analytics to expand your reach, deliver more sales and improve your ROAS.
How we reach your customers
- Paid Search
- Local Search
- Natural Search (SEO)
- Content Marketing
- Social Media
How we analyze your results
- Daily Pacing Reports
- Data-Driven Optimizations
- Audience Segmentation
- Keyword Analysis
- Audience Insights
- Click-Through Rates
- Return on Ad Spend
How we reach your prospects
Natural Search (SEO)
How we analyze your results
Daily Pacing Reports
Return on Ad Spend
Discover the power of precision marketing.
We lead the industry in the fine art of maintaining the proper balance between automated technology and human insight. It’s been the key to our success for more than 20 years.
We know it’s about more than just keywords. We uncover the business drivers that feed your success.
We give you the information and tools you need to make smart, profitable decisions.
Each year. we generate more than $400 million in sales for our retail clients.
We helped them grow. We can help you, too.
At Havertys, the majority of sales come from people who visit their stores, so we created a campaign designed to deliver more foot traffic. We studied their audience and devised a strategy that drove significant increase in in-store sales.
The weekly TravelZoo Top 20 newsletter is the definitive list of great travel deals with a subscriber base of more than 14 million. But when they implemented a double opt-in feature, it led to a decrease in conversion rates and acquisitions.
Credit Guard was spending far too much to acquire new members for its debt management program. We devised a strategy based on audience data to identify and reach better prospects and reduce their acquisition costs by two-thirds.
The challenge: Despite updating their website to accommodate the ecommerce trend, more than 90% of Havertys’ sales come from in-store purchases. We devised a strategy to “buck the trend” and deliver more foot traffic.
Our solution: We aligned our programmatic display to audiences most likely to visit in store; launched campaigns with store traffic as a main KPI; and defined what creative, times of day and locations were most likely to drive in-store traffic.
The results: Over four months, in-store sales increased dramatically, ROAS was up 812% year-over-year, store traffic was up 3% and sales were up 7%.
The challenge: Our client was struggling to acquire new members for its debt management program at an appropriate cost per acquisition. They weren’t sure what was working; they knew user experience was valuable but didn’t know what to track and measure.
Our solution: We focused on audience demographics, including age, gender, income and debt. We looked at local demand for our client’s services, competitors’ sales and search volume for non-brand terms.
The results: We lowered the cost to acquire a new client by 67% and increase overall conversion rates by 60%. Over six months, the cost per join dropped dramatically.
The challenge: The weekly TravelZoo Top 20 newsletter is the definitive list of great travel deals with a subscriber base of more than 14 million. But when they implemented a double opt-in feature, it led to a decrease in conversion rates and acquisitions.
Our solution: We implemented creative optimization and keyword scoring, along with multiple landing page tests for specific campaigns. We also created ad groups focused on each deal in the weekly newsletter list.
The results: Moving to a “retail” focused creative strategy and dynamic landing pages drastically improved results, with Q4 non-brand acquisitions increasing by more than 2,000% year-over-year.