YouTube: Developing Strategy for Retail Brands 

With a staggering 500 million hours of video watched on YouTube every minute, the power of the world’s largest video platform cannot be overlooked for retailers and e-commerce brands looking to stand out. As post-pandemic consumers continue to look for ways to shop online, in the comfort of their own homes, leveraging YouTube as a marketing tool can be very lucrative for the smart e-commerce retailer.  

Retail brands can also create a unified, branded YouTube channel to house all of their video content to give consumers the opportunity to connect with their brand on a deeper level. Whether it be promotional videos showcasing new products, customer testimonials, or product tutorials – YouTube can easily become a go-to video treasure trove for your customers. Plus, the added benefit that YouTube provides that other platforms don’t is the ability to monetize your videos, giving brands the dual benefit of attracting new customers and making money from each video view. 

Over the past decade, YouTube has become a very effective marketing platform, enabling retailers the instant ability to reach millions of consumers every minute. In addition, YouTube targeted ads have a 32% higher conversion rate than on any other social media platform. It is by using targeted ads based on what users are searching for, that e-commerce brands are able to stay in front of consumers who may be ready to buy. This increases your ad engagement and can be a highly cost-effective way to drive more brand awareness and web traffic to your website. 

The key to creating videos that will achieve your customer acquisition or brand awareness goals is to select topics that are highly relevant to what your target audience is likely searching for. Ideally, on YouTube, videos within the two- to three-minute range perform better than longer videos that often users will stop watching after the first few minutes, or not click on them at all. Likewise, videos with closed captions perform better as well since not all viewers will watch a video with their volume on. 

If you’ve thought about using YouTube to grow your retail brand, then now is an opportune time to start producing engaging video content to engage prospective consumers. If you’re not sure where or how to effectively get started with a YouTube video strategy, then let’s connect and we will be happy to show you how to explode your marketing ROI with video content.