Does your B2B content inspire
new buyers?
Most B2B buyers begin their research online
They’re looking for insightful, informative content
And if they don’t like your content, they’re unlikely to buy
Improve your content – and your bottom line.
The key to successful B2B marketing is knowing exactly what your target buyer looks like, then connecting with them through quality content that aligns with their interests and needs.
How we reach your prospects
- Content Marketing
- Paid Search
- Shopping
- Local Search
- Natural Search (SEO)
- Video
- Social Media
How we analyze your results
- Daily Pacing Reports
- Data-Driven Optimizations
- Audience Segmentation
- Keyword Analysis
- Audience Insights
- Impressions
- Click-Through Rates
- Return on Ad Spend
How we reach your prospects
Paid Search
Shopping
Local Search
Natural Search (SEO)
Content Marketing
Video
Social Media
How we analyze your results
Daily Pacing Reports
Data-Driven Optimizations
Audience Segmentation
Keyword Analysis
Audience Insights
Impressions
Click-Through Rates
Return on Ad Spend
You can count on it – we deliver.
We have a long and successful history of taking companies to the next level after their growth has reached a plateau and stalled. We can do it for you, too.
We’re experts at content and other tactics that generate interest in your company.
Our content specialists can establish you as a thought leader within your industry.
Our multichannel strategies also include paid media, search and social media campaigns.
We helped them grow. We can help you, too.
CHEP, a global provider of supply chain solutions, was successful but not satisfied with the business generated by its paid search and SEO programs. We focused on data-driven strategies that resulted in record-setting results and performance.
The challenge: CHEP is the world’s biggest supplier of recycled pallets, crates and containers, serving a wide range of industrial and retail supply chains. They turned to us to bolster their paid search and SEO programs.
Our approach: We launched an effort to fine-tune both programs. We audited, verified and updated 50+ Google My Business Locations; implemented meta data updates to target top 100 keywords; put more emphasis on offsite efforts and link acquisition; and completed a comprehensive onsite technical audit.
The results: Organic traffic hit a record high (up 43% YoY); inquiries rose by more than 1,000%, ranked non-brand keywords increased almost 10-fold, and unique URL rankings rose 67%.
The challenge: Despite updating their website to accommodate the ecommerce trend, more than 90% of Havertys’ sales come from in-store purchases. We were asked to devise a strategy to “buck the trend” and deliver more foot traffic.
Our solution: We aligned our programmatic display to audiences most likely to visit in store; launched campaigns with store traffic as a main KPI; and defined what creative, times of day and locations were most likely to drive in-store traffic.
The results: Over fourth months, in-store sales increased by $5.3 million. ROAS was up 812% year-over-year, store traffic was up 3% and sales were up 7%.
The challenge: The weekly TravelZoo Top 20 newsletter is the definitive list of great travel deals with a subscriber base of more than 14 million. But when they implemented a double opt-in feature, it led to a decrease in conversion rates and acquisitions.
Our solution: We implemented creative optimization and keyword scoring, along with multiple landing page tests for specific campaigns. We also created ad groups focused on each deal in the weekly newsletter list.
The results: Moving to a “retail” focused creative strategy and dynamic landing pages drastically improved results, with Q4 non-brand acquisitions increasing by more than 2,000% year-over-year.