We find the truth in your data
Search has evolved — and so should your Organic Search strategy.
Response Mine Digital’s data-driven approach to SEO and content is strategically designed to enhance your website’s visibility in organic search engine results, working over time to drive higher levels of quality traffic to your site through the most relevant keywords.
We not only help you establish search engine standards, but we also implement proven tactics that ensure you get the most mileage out of your organic channel for your website. This methodology encompasses various activities, including content creation and enhancement, user experience optimization, technical code updates, and identification of opportunities to build your authority and voice within your space.
Our program is built around your business, which means we identify available opportunities against your capabilities, then help you employ the most actionable and impactful tactics to reach and speak to your customers long-term.
The RMD Way
Phase 1: Capture
We’ll evaluate your website platform, configuration, and content to determine the best opportunities to optimize the experience for both users and search engines. Then we’ll work to “Capture” the current value of your site and ensure your assets are being utilized effectively to maximize Organic contribution.
- Analytics & Tracking Audit: Are you measuring Organic results effectively?
- Platform/CMS Discovery: How is your system built?
- Keyword Opportunity Research: What topics/information would benefit your current and prospective customers?
- Site Architecture Audit: What is the best way to organize website content to help users find information they’re looking for?
- Technical Assessment: Does your website configuration allow search engines to fully understand and value your assets?
- Backlink Analysis: Are references to your site across the web providing value or adding risk?
- Meta Data Development: Do your webpages utilize all available fields to communicate content value and relevance?
- Structured Data Evaluation: What opportunities exist to translate your webpage elements into consumable information for search engines?
- Qualitative Content Review: Does your website copy contain the information your users expect upon reaching the page from search?
- Direct Response User Experience Analysis: Does your content and user experience provide the best possible path to conversion?
- Internal Linking: Are you helping your users find supporting content on your website without returning to search?
Phase 2: Maintain
We “Maintain” your website’s value by monitoring and actively preserving it against changes in your website’s functionality, consumer behavior, technological shifts, cross-channel adaptations, and competitor trends.
- Monthly KPI Reporting: What is the Organic channel contributing to your business in key metrics?
- Competitive Analysis: What are competitors executing that could shift the landscape?
- Site Crawl: Do any internal or external changes require updates to maintain functionality and visibility for website content?
- Index Archiving & Analysis: Are the pages intended for Organic search being stored correctly by search engines?
- Webmaster Tools Monitoring: Are search engines communicating any errors, inefficiencies, or new standards that need to be addressed?
- Content Refreshes: Will your content stand the test of time, or require updates to maintain relevancy and accuracy?
- UX Testing: Can design and copy updates help improve user experience metrics and KPIs?
Phase 3: Grow
We’ll determine the best available methods to grow your website by developing stronger brand authority signals across the internet, expanding site’s coverage and information, and improving customer interactions. Our team will assess tactics to reach more customers and improve their experience with your brand in the digital space.
- Content Gap Analysis: Where can content help to facilitate increased interactions with current and prospective customers?
- Content Strategy: What content would provide the best opportunity to fill current gaps and capture new opportunity?
- Direct Response Content Production: Does your website copy and content move users toward or away from converting?
- Content Promotion Planning: Are you tapping into your current audience on social platforms to grow the potential audience for your website?
- Conversion Optimization: Does “visible” content help to convert visitors to customers?
- Opportunity Prospecting: What websites/influencers would benefit from inclusion of your brand’s offering or expertise?
- Outreach: What is the most effective way to start conversations with relevant websites on collaborative opportunities?