We start with your data
Breakthroughs aren’t born from isolated moments of inspiration, but rather from a deliberate process that takes a step back, analyzes your comprehensive data, and asks the right questions to challenge the status quo.
By gathering and thoroughly examining your available data, Response Mine Digital helps you make intelligent decisions to ensure sustainable growth. We do this by employing historical measurement analytics to determine applicable channels and tactics, targeting (geo, demo, audience, temporal, placements, etc.), and funding control to elevate your brand.
This attracts highly targeted traffic, grows sales and revenue at acceptable efficiency and optimizes your marketing investment across the entire funnel.
A proven process built
on a powerful marketing engine
Understanding your end-to-end business strategy and taking ownership of your performance data provides
us with keen insight into how your advertising is actually working. This means you can make smarter decisions with your money.
But we don’t just help you with planning — we offer hands-on implementation services across major advertising platforms.
Understanding your end-to-end business strategy and taking ownership of your performance data provides us with keen insight into how your advertising is actually working. This means you can make smarter decisions with your money.
But we don’t just help you with planning — we offer hands-on implementation services across major advertising platforms.
The RMD Way
Discovery
Every campaign begins with an immersive conversation and a thorough research initiative. This enables us to grasp the essence of your brand while establishing clear and measurable objectives.
Blueprint
Next, we craft a tailor-made paid search strategy aligned with your distinct business KPIs. We identify goals, budgets, current and past initiatives; target personas; refine messaging; and map customer journeys, post-click website efficiency and much more that will bolster your paid search endeavors.
Media Roadmap
With the strategy in place, we devise an action plan to execute your campaign.
- Define account assets that need to be refined or adjusted.
- Alight messaging strategy to current and future audience targets.
- Determine initial funding recommendation and set up incrementality testing to understand lift across channels.
The goal is to create a framework engineered to maximize the impact of your paid search budget.
Deployment
Guided by our strategic blueprint, our team of digital specialists, creatives and analysts diligently construct and launch your campaign. We merge performance-driven ads, audience-centric campaign structures, ROI tracking pixels, and attribution models to execute a data-driven paid search campaign that delivers tangible value to your business.
Continuous PPC Refinement
Launching your campaign is just the beginning. Our seasoned team of paid search specialists continues to analyze and optimize your campaign, improving performance, uncovering opportunities to expand your paid efforts, and driving day-after-day, month-after-month ROI.