VP, Data & Analytics

Igor, a native of St. Petersburg, Russia who has lived in Atlanta for 30+ years, began his marketing career at Response Mine in 2005 as a search manager. He left us – earning an undergraduate degree in Economics and a Juris Doctorate degree – and now he’s back as a well-rounded, seasoned marketing leader.

Best advice he’s heard: “Don’t let complexity overwhelm you. The journey of a thousand miles begins with a single step – find a starting place and get going.”

What inspires him: Helping marketers solve complex problems by leveraging data-centered solutions. Working smarter, not harder.

His most valuable skill: The ability to understand, breakdown and organize complicated environments/relationships/phenomena into digestible and meaningful components.