Anyone can post on social media, but the importance is to get engagement that increases both your brand reach and brand awareness. With Facebook users posting over 350 million pictures and posts every day, cutting through the social media clutter can seem daunting. That’s why how you post is important in maximizing your post reach and using your social media profiles to truly drive traffic to your business. Here are a few of the most effective ways to fast-track your social media marketing.
- Find your voice. If your target audience doesn’t read and engage with your posts regularly then you are missing out on the power of social media. The key is to speak in a way that both immediately resonates with your audience and compels them enough to want to share, like, click, or comment on your posts. The text you use in your post is important in this regard. Speak too formally or have long verbose posts and you’ll lose their attention within the first sentence. Leveraging a conversational tone that uses keywords that mean something to your audience is a surefire way to get more engagement with each post.
- Ask questions. In today’s social media era, your customers want to be valued and heard. Soliciting their input, ideas, and feedback through question posts have been highly-effective for many brands. Questions can range from polling your followers to get their views of a current event, asking their opinion of a new product color, or even encouraging them to share what products or services they wish you offered. These types of posts not only engage your audience to create dialogue but they can be used to give you incredible insight into what your market wants, is looking for, and is willing to buy.
- Keep it short. Marketing research has shown that keeping text on posts to under 40 characters boosts post engagement by 86%. This gives you enough text to write something compelling, with a clear call to action, without boring your audience. To avoid writing posts that are too long, it is important to identify the purpose of the post, the specific action you want your audience to take as a result of the post, and the intended metric you’ll use to measure the success of a post. For example, if you want to drive more video views, you’ll want the text for the post to be succinct, yet enticing to get people to want to watch the video. If, instead, your goal for a post is to get people to click to buy a new product, then you’ll want the text you use to clearly state this and to emphasize why they should buy. The more you can plan out your goals for each post, the better you’ll be able to write the posts without being long-winded.
Would you benefit from having a thorough review of your social media strategy? We’re happy to take a look. We have years of experience helping companies, of all sizes, maximize their reach on social media through the use of some innovative (yet easy-to-implement) strategies. Let’s connect if you would find this type of support valuable.