With a staggering 500 million hours of video watched on YouTube every minute, the power of the world’s largest video platform cannot be overlooked for retailers and e-commerce brands looking to stand out. As post-pandemic
Not all YouTube ads are created equal. Most companies track the success or failure of their online ad campaigns based on the “last click” model. This inadvertently attributes all of the credit of
Trying to compete with the mega big-box retailers is an uphill battle, especially online. But, with new initiatives like the Pinterest Shop, small businesses get the unique opportunity to be front and center to
When it comes to getting and staying in front of eager online shoppers, leveraging the global reach of social media platforms like TikTok are a must. With over 66 million active users in the United
As more than 500 million hours of video are watched on YouTube every minute, the video platform has become a must-use for many telehealth brands. With consumers looking for ways to manage their own health
For e-commerce and retail brands looking to create an unshakable advantage in the market, tapping into the growing advertising power of Snapchat is a must. Boasting over 265 million active users a day
As one of the fastest-growing social media platforms, TikTok has also become a treasure trove for marketers looking to get in front of different audiences. The key to being successful with TikTok advertising
If expanding your social media marketing is a goal this year, then exploring the robust advertising options that Snapchat has to offer is a must. With three main types of video ad content: Snapchat Story Ads,
When it comes to having the highest conversion rates for social media ads, storytelling formats are reigning supreme. It can be challenging to tell a compelling enough story to convince consumers to buy
When it comes to reaching a wider (and often younger), more engaged audience, Instagram is the best social media platform to leverage with its rapidly growing 1.2 billion users. With more users often comes a
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