Attracting, engaging, and retaining customers is rooted in the level of service and convenience you can provide. That’s why standing out from the competition crowd will take a focused effort to build an
When opportunity knocks, savvy investors answer. This couldn’t be more true than what is happening in the retail industry. As venture capital firms are actively seeking out strong direct-to-consumer brands, what retail brands
In business, timing is everything. Get into the market at the right time and you could watch your sales soar. Miss the prime time to get into an industry and you’ll go bust. But, now
The most overlooked area of marketing optimization is the landing page. Landing pages are a little more difficult in e-commerce environments because of the OMS and shopping cart, but you’d be surprised at
What good is marketing if you have no way to track its effectiveness? Diving into marketing data from all sides gives you a truly unique perspective to better craft your messaging and reach
The Growing Role of Voice Technology How consumers search for products and services online is quickly changing. As voice search technology has become more widespread with devices such as Alexa and Google Home,
When it comes to having the highest conversion rates for social media ads, storytelling formats are reigning supreme. It can be challenging to tell a compelling enough story to convince consumers to buy
With the average person receiving 121 emails every day, getting your email marketing through to your target audience is a full-time job – literally. Especially when coupled with the fact that the average attention span
Not all “selling” is equal, which is why taking a product-centric approach can ultimately cost retail brands hundreds of thousands of dollars in lost revenue. However, when retail brands focus on what their
When it comes to getting in front of the masses, leveraging space in a big box retail store could be the way to go. However, what you could gain in volume, you often