For over a decade now, Millennials and their purchasing power have been the talk of most marketers. Representing 72.1 million Americans, nearly a third of the Nation, and surpassing Baby Boomers, most Millennials are
There are three key pieces of data that you need to be demanding from your marketing agency partner- target customer insights, sales metrics and competitive analyses. Maximizing your marketing reach is a must
As the world emerges from the coronavirus pandemic, the demand for health-related content has exploded. However, with so many sources to sift through, it can be challenging for consumers to decipher which health
The truth is, consumers want what they want, when they want it, regardless of how much it costs you to get it to them. If your company cannot provide them with the convenient
Anyone can post on social media, but the importance is to get engagement that increases both your brand reach and brand awareness. With Facebook users posting over 350 million pictures and posts every day, cutting
Multi-channel retailers must take a unique approach to marketing their products and services across multiple platforms. What works for one channel may prove to be highly ineffective on another. The key is to
As the attention span of the average consumer continues to decrease, finding ways to capture their attention and drive consumers to take action is key. The most effective method to break through the
With more than 100 agency selection consultants in the United States, it’s easy for e-commerce companies to vet marketing agencies before choosing a new partner. However, once you select and hire an agency,
If the global pandemic has increased anything in the world, it has been Internet searches. According to Google, between 30k-50k searches a day have never been searched before. That’s a record number of
The healthcare industry is on a trajectory to be completely revolutionized over the next decade. From the rise in telehealth medicine, to the rapid adoption of health apps, to the explosive growth seen