For over a decade now, Millennials and their purchasing power have been the talk of most marketers. Representing 72.1 million Americans, nearly a third of the Nation, and surpassing Baby Boomers, most Millennials are
If the pandemic has changed one thing about retail shopping, it’s that consumers now want ultimate convenience and expect to know inventory levels at brick-and-mortar stores before they ever consider placing a purchase. Have ample
Having a steady flow of leads is a constant challenge even for the most established brands. Studying retail marketing measurements can be the key to understanding what really drives leads for your health
In today’s Zoom’d out world, it happens in almost every meeting: A coworker can be seen making a comment, but there’s nothing but silence. Then six people blurt in unison, “You’re on mute!” This
There are three key pieces of data that you need to be demanding from your marketing agency partner- target customer insights, sales metrics and competitive analyses. Maximizing your marketing reach is a must
Don’t Get Stuck on Vanity Metrics All too often furniture retailers measure their social media success by the number of likes or shares their content is able to generate. Instead, you should focus
In today’s highly crowded marketplace, the average consumer is bombarded with 5,000 marketing messages a day. That makes breaking through the white noise almost impossible, especially for new brands. However, the key is to
The truth is, consumers want what they want, when they want it, regardless of how much it costs you to get it to them. If your company cannot provide them with the convenient
Anyone can post on social media, but the importance is to get engagement that increases both your brand reach and brand awareness. With Facebook users posting over 350 million pictures and posts every day, cutting
The key to getting the most out of every marketing dollar rests in collecting and analyzing the right metrics from each campaign. It is these marketing metrics that help marketers decipher which campaigns are performing