In this new post-pandemic environment, leveraging videos to foster connections has been a highly successful way to attract, engage, and retain patients. Top healthcare brands are using video advertising to meet patients where
Producing the highest engaging content often comes down to the medium you use. While high-quality images do well on most social platforms, the level of engagement for video content is significantly greater. Plus,
Conquering the conversion game on Snapchat all comes down to how well you can produce high-quality video content to showcase the uniqueness of your retail brand. Despite the cost advantages Snapchat offers, it
Don’t Get Stuck on Vanity Metrics All too often furniture retailers measure their social media success by the number of likes or shares their content is able to generate. Instead, you should focus
In today’s highly crowded marketplace, the average consumer is bombarded with 5,000 marketing messages a day. That makes breaking through the white noise almost impossible, especially for new brands. However, the key is to
Anyone can post on social media, but the importance is to get engagement that increases both your brand reach and brand awareness. With Facebook users posting over 350 million pictures and posts every day, cutting
With 1 billion active users and over $20 billion spent last year on advertising, Instagram has become the fastest-growing social media platform, especially for online brands. The visual-driven platform has been a highly effective channel for
Multi-channel retailers must take a unique approach to marketing their products and services across multiple platforms. What works for one channel may prove to be highly ineffective on another. The key is to
If you’re a retail or e-commerce brand looking to tap into the $1.2+ trillion in purchasing power of Millennials and Gen Z, then advertising on Instagram is a must. As one of the fastest
In this new post-pandemic environment, retailers and e-commerce brands are attracting new consumers with highly engaging video content. As micro video features and sites such as IG Reels and TikTok have dominated, the
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