If expanding your social media marketing is a goal this year, then exploring the robust advertising options that Snapchat has to offer is a must. With three main types of video ad
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When it comes to having the highest conversion rates for social media ads, storytelling formats are reigning supreme. It can be challenging to tell a compelling enough story to convince
When it comes to reaching a wider (and often younger), more engaged audience, Instagram is the best social media platform to leverage with its rapidly growing 1.2 billion users. With more users
With the average person receiving 121 emails every day, getting your email marketing through to your target audience is a full-time job – literally. Especially when coupled with the fact that
In this new post-pandemic environment, leveraging videos to foster connections has been a highly successful way to attract, engage, and retain patients. Top healthcare brands are using video advertising to
Not all “selling” is equal, which is why taking a product-centric approach can ultimately cost retail brands hundreds of thousands of dollars in lost revenue. However, when retail brands focus
When it comes to getting in front of the masses, leveraging space in a big box retail store could be the way to go. However, what you could gain in
In the new work-from-home structure that most Americans have had to adapt to, more time at home, with no commute, means a dramatic decline in the demand for work clothes.
If your selling through retail and online, you can easily confuse the customer with different pricing and promotions. You can also create a lot of partner channel conflict if your
For over a decade now, Millennials and their purchasing power have been the talk of most marketers. Representing 72.1 million Americans, nearly a third of the Nation, and surpassing Baby Boomers,